If you have some tech savvy staff on your payroll, do they do your SEO work for you? Is it good enough to keep sales growing? Is your position in the Search Engine Rankings Pages (SERPS) fluctuating or is it steady at a low point? Does it have the high index ranking that you would consider ideal for your niche? Do you think that hiring an SEO specialist could improve your position?
These are among the questions to consider when you think of the SEO strategy you have for your company. Clearly if you have a brand leading product then you will be on the first page of Google's SERPS but are you occupying the number one slot?
There comes a time when a company realizes that its advertising strategy is not working; perhaps that is for a new product which was thought to be the next big thing. Perhaps positioning in the SERPS fluctuates which might depend on the terms used for a search. If you simply type in the name of your product or your company where will your site be ranked?
The point that I am trying to make here is that professional SEO specialists can help to make a difference to your visibility on the internet. If you have a leading brand product, then you might well need online reputation management services from an SEO specialist to ensure that there are no adverse comments, reviews or articles online that are damaging your sales. This is an arduous, time consuming business and if you have people on your staff who are dabbling in SEO but are not professionals, they might not be aware of the best strategies for SEO but can write good content, understand the need for keywords in the content, title and comprehend how to use captions with images and so on, but they might have missed an important area which needs tweaking. Perhaps keywords used in your advertising content are no longer the magnets they once were. Keywords come in and out of fashion just like everything else. A good SEO specialist will know what attracts people to sites as regards keywords and content.
If you don't have people on your payroll who understand the first thing about SEO although they are good marketers, with little experience of online marketing, they may not be as effective at optimizing your site as you would like to think. Online marketing is a different field from traditional marketing and advertising online requires a different set of skills. That is where an SEO specialist comes in. They can train your staff and help your site rise in the SERPS within its niche and you will see a difference in your sales figures over a comparatively short period of time- perhaps in weeks but certainly in the coming months. An investment in SEO is a long-term investment in your site.
The top -notch SEO firms will charge a lot for their services because they have a corporate image to keep up along with office suites and so on. There are medium tier SEO companies with professionals who have worked in the business for years and who are well-regarded, but don't charge very much in comparison to the larger firms. These people are well worth consulting and paying a retainer to so that whenever you require their services they can assist you.
Hiring a good SEO specialist will certainly improve your profile on the Internet and result in increased sales. It will be cheaper than putting someone on your payroll permanently and will free up your staff to do the job you hired them to do, rather than have them attempt to do SEO work which is really not their area of expertise. Hiring an SEO specialist for a period of time makes sense if this is part of a long-term plan for optimizing your business.