SEO, the magic acronym holds immense potentiality. For some, it is the most useful and powerful technique for ensuring profitable business, for some others it is a devil's tool, which can deceive even the most sophisticated search engines and that we should be afraid of as the monstrous technique, or as a black magic, that should be eradicated as soon as possible. When will SEO finally disappear? Never, as everyone has to become a natural part of each site.
SEO stands for Search Engine Optimization, or optimize web-pages for search engines. This concept is familiar to everyone. But let's look at it from a slightly broader context. What is actually an optimized web site? Optimization is a natural desire of webmasters to improve website ranking. Not so long ago, optimization used to serve specific aims like ensuring easy-to-read webpages for the screen readers of mobile device, Netscape Navigator and Internet Explorer.
Optimization is not and has never been wrong. Pages that are not optimized for Netscape Navigator in Netscape do not show nearly as much as search engines do not appear close to sites which are not optimized for them. Some call it SEO, what else could it also be? SEO services are so popular that it deserves its own acronym. But it's not about any deception; the website optimized for search engines in such a way that SEs recognize them. After all, they're just machines; we need to meet their criteria.
The fact is that Search Engines are able to search relevant sites and recommend them to the online visitors. It is clear that the search engine will not recommend a page that cannot be understood. SEO is based on the existence of full-text search engines. If the pages were not transparent for SEs then SEs could not have found appropriate pages for its users to submit content and include paid advertisements.
SEO is an abbreviation for Search Engine Optimizer. Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories and article submission sites.
Help for search list, find even basic information about how to optimize. If the SEO practises had been a threat to SEs then it certainly did not compel the webmasters to implement SEO techniques. Even if you forget about this, search engines still belongs to the category pages of information. Like other informational sites searched pages also have advertising revenues, usually paid links.
Hidden text, keyword repetition, link-farming and similar issues are regarded as SEO spam. Spam has nothing to do with SEO. Any human activity can resort to unfair manner. Calling someone who uses SEO spam techniques an expert SEO is about the same as calling a man who builds homes for single use, Mason. Each fraud, sooner or later becomes known.
SEO Spam in its present form mainly relies on assigning too much weight to the general keywords, which is also partly due to the thinking of ordinary users. They are not accustomed to working with full text, and therefore enter a very general term and spend lots of time browsing through the displayed results on specific questions.